News & Media
Eight Generations of Tea: A 150-Year Journey
From a single seedling in Lugu to the peaks of Yushan—how the Lin family defined Taiwanese Oolong. History is not written in a day; it is brewed over centuries. The story of RooJI is the story of Taiwan’s tea history itself. For over 150 years, the Lin family has been the custodian of high-mountain craftsmanship, passing down the secrets of soil management and charcoal roasting from father to son. Today, we stand as a testament to "Eight Generations of Inheritance," bridging the gap between ancient tradition and modern tea culture.
Our journey began in the mid-19th century and has climbed higher with every generation. What started in the foothills of Lugu has expanded to cover Taiwan's most prestigious "Ten Mountains":
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RooJI (The 8th Generation) Today, the 8th generation carries this torch under the brand RooJI. We honor our 150-year heritage not by standing still, but by innovating. We continue to manage our own gardens to ensure zero additives and strictly monitored soil quality, using Japanese microbial enzymes to nurture the land. From the antique charcoal roasts of our ancestors to the modern cold-brew techniques of today, the journey continues.
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