Awaken the Spirit of Refinement

RooJI legend began 1874

Elegant & Cultural

We blend the timeless wisdom of Confucian culture with modern tea aesthetics.

 

A Taste of the Orient

For over a hundred years, we have blended the elegance of Confucian culture with the mastery of 8 generations of tea making.

Taiwan 1st Oolong Tea

Our Story

Heritage of Confucian Grace · Artisan Craftsmanship · A Taste of the Orient

(传承儒风 · 匠心制茶 · 品味东方)

RooJI is more than a tea brand; it is a cultural bridge connecting the past to the present. Originating in Taiwan, we are dedicated to blending the timeless elegance of Chinese tea culture with the depth of Eastern philosophy

Eight Generations. Ten Tea Mountains. One Timeless Legacy.

Rooted in the terroir of Taiwan, inheriting the finest traditions of Chinese tea culture.

From Lin Feng-Chi to Eight Generations of Taiwanese Tea

RooJI Heritage . 八代传承

The Legend of Dong Ding Oolong

LIN FENG CHI

林凤池 · 儒记冻顶乌龙起源

Lin Feng-Chi brought tea seedlings from Fujian to Taiwan, marking the legendary beginning of Taiwan’s renowned Dong Ding Oolong tea.

A Legacy Since 1874

RooJI Heritage

1874 · 百年茶脉

RooJI’s tea heritage dates back to 1874, reflecting generations of the Lin family’s dedication to traditional tea craftsmanship and the preservation of Taiwanese tea culture.

Eight Generations

A Legacy Passed Down

八代制茶传承

Across generations, the RooJI Lin family story traces tea cultivation from Lugu to Fenghuang Mountain, Shan Lin Xi, Lishan, Hehuanshan, Alishan and Yushan.

A NEW ERA

LIN YI RU

林懿儒 · 第八代传承者

The eighth-generation successor combines traditional tea knowledge, modern production ideas and an international vision.
Inheriting a Century of Confucian Grace

From Our Mountain to Your Cup

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TEA ESTATES
10 Mountains . 152 Years

The RooJI Estate

More than 150 years later, RooJI owns 10 tea mountains in Taiwan, with a combined annual production value exceeding NT$100 million.

A Cup of Tea . A World of Friends

RooJI Global Connection

For 8 generations, we have believed that tea is a language that transcends borders. RooJI Global Connection is our promise to share tea culture with the world. We are building a global community where heritage meets modern life, one cup at a time.